HomeUnderwearThe Return of High-Waisted Underwear: A Fashion Statement

The Return of High-Waisted Underwear: A Fashion Statement

The Return of High-Waisted Underwear: A Fashion Statement

For decades, fashion trends have come and gone, revisiting styles of previous eras. One bygone style making a striking comeback in recent years is the high-waisted underwear. Once considered outdated and dowdy, high-waisted underwear has shot to popularity among women of all ages, sizes, and fashion tastes. The resurgence of their popularity goes beyond the realms of fashion, touching the peripheries of women’s empowerment and body positivity.

The History Of High-Waisted Underwear

High-waisted underwear, also known as “granny panties,” traces its roots back to the 1940s and 1950s. Back then, women were popularly pictured in their high-waisted underwear, often associated with the image of pin-up girls. However, in the 1960s, with the advent of low-rise jeans, the style diminished as lower-rise underwear took centre stage.

The Revival

The last few years have witnessed an unexpected rediscovery and resurgence of high-waisted underwear. From runways in high-fashion shows to regular women in their day-to-day lives, the world is re-embracing the high-waisted trend. Some would argue that this can be attributed to the renewed interest in vintage fashion, but this revival is about more than just nostalgia. Today’s woman cherishes comfort as much as style, leading brands to reconsider their design approach to women’s undergarments.

The Style and Comfort Factor

Part of the appeal of high-waisted underwear lies within its unique design. It sits on the natural waist, providing security and comfort without compromising on style. The design also structures and smoothens the body, making it a favoured choice among women who prefer feeling comfortable and confident in their outfits, especially form-fitting dresses and high-waisted pants.

Empowerment and Body Positivity

The return of high-waisted underwear has been monumental in promoting body positivity. Unlike most underwear styles, high-waisted underwear truly caters to all body shapes and sizes. It accentuates curves, celebrates the female form, and offers an inclusive fit, encouraging women to feel comfortable in their skin. This celebration of diversity mirrors the larger social conversations around body positivity, inclusion, and female empowerment.

The Sustainability Angle

In the growing world of sustainable fashion, high-waisted underwear has its secure place. Many sustainable brands have embraced the design, using ethical manufacturing processes and environmentally-friendly materials such as organic cotton or bamboo. High-waisted underwear is not just a passing trend; it’s a fashion-forward, conscious choice.


The return of high-waisted underwear is a testament to the cyclical and ever-evolving nature of fashion. It’s a trend that resonates with the modern woman’s desire for comfort, style, and body confidence. The return of high-waisted underwear is more than just a fashion statement—it’s a reflection of changing attitudes towards inclusivity, sustainability, and empowerment in the fashion industry and society at large.


Q: Why are high-waisted underwear making a comeback?

A: High-waisted underwear are making a comeback due to a combination of factors such as comfort, style, body positivity and sustainability.

Q: Are high-waisted underwear comfortable?

A: Yes, they are known for their comfortable fit as they sit naturally on the waist and provide better coverage.

Q: Are high-waisted underwear suitable for all body types?

A: Absolutely! One of the key appeals of high-waisted underwear is their inclusivity, catering to all body shapes and sizes.

Q: How does the return of high-waisted underwear contribute to sustainable fashion?

A: Many sustainable brands have adopted the high-waisted underwear design, utilising ethical manufacturing processes and eco-friendly materials.

Q: What is the history of high-waisted underwear?

A: High-waisted underwear date back to the 1940s and 1950s, but they became less popular with the arrival of low-rise jeans in the 1960s. Today, they have made a significant resurgence.


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